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CAPX
Rebranding 

// Client: School of the Art Institute of Chicago
// Instructor: Mark Stammers
// Class: d.studio

Rebranding for Career and Professional Experience(CAPX) department of School of the Art Institute of Chicago. The new dynamic branding reintegrated on campus and off campus resources and jump-started their online presence. The fresh look of the digital and print materials on all media platform and channel increases CAPX's visibility which motivats students to access career development tools and resources. 

 

Design Process \


 
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Design Principle \

Career and Co-op center provides the students with an expanded realm of possibilities for art school graduates. Telescopes, Microscopes and other tools that allows for new discoveries and a clear vision of an object metaphors the in-depth process and guidance that the co-op center provides. The students’ future is magnified and adjusted through the help of co-op center. 

> Click to see original design PDF


 
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Application\


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On Location Shoot \


 

Other Design Work