CSO_BusCard.jpg

Chicago Symphony Orchestra
Rebranding 

Recognition: STA 100 2017 recipient
Instructor: Michael S. Konetzka
Class: Identity System

Rebranding for Chicago Symphony Orchestra. The new identity aims to refine the classical brand for the new digital contemporary age. The visual design follows a system that married iconic Chicago skyline with music notes. 

 
IS_doc_aqure3.jpg
 

Reaserch \

 
 

Design Principle \

// Idea Development

 
 

// Ideate

 

IS_doc_aqure6.jpg
 

// Logotype Developement

 
IS_doc_aqure10.jpg
 

Presentation \

IS_doc_aqure11.jpg
IS_doc_aqure19.jpg
IS_doc_aqure18.jpg
 

Other Design Work