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Overview \

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Xpand is a FinTech app designed for college students to track, analyze, and manage their assets, while communicating and providing financial consultancy. 


 

// Product
FinTech Mobile Application

// Target User
College student

 

// Team
Nini Lin, Nancy Hu

// Instructor
Stephen Farrell

// Class
Envisioning information

// Duration
5 weeks

 

// Design Process

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Empathize \


 

// In-Person Interview

We gained empathy for college student by
putting ourselves into their shoes and conducted interviews with classmates for a better understanding of their consumption behavior in
a financial situation.

[Key findings] 

Most of the classmates' financial situation are

  • Lack of financial management knowledge
  • Low income
  • No professional financial advisers
  • Simple financial structure
  • Occasional irrational consumption

// Research

We researched on Fintech products in the current market, filtered out the products serving for large business and investment, and then finalized a list with Mint, PayPal and Venmo as our analyzing target. We used SWOT analysis to open opportunities for our product.

[Key findings] 

There is a niche for Fintech product specialized to serve college students. We aimed to design an app that can manage college student's assets in a novel way, providing an innovative financial plan to motivate the users to achieve their financial goals. 

 
 

Synthesize \


 

// Project Goal

The project focuses on the development and design of two fundamental pieces of the Fintech money management application, made specifically for college students that are budgeting the present and forecasting the future.

// Project Goal

The project goal is to help college students to evaluate their spending habits in a novel way, to initiate financial plans, and to set goals.  

// Persona & Scenarios: 

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* The persona and scenarios helps us keep the users' needs in mind throughout all stages of our design process.

 
 

Ideate \


 

// Data Analysis

To help Daniel budget his present needs, we used Excel as our analysis tool to disclose his annual expends pattern based on the scenario. We generated a graph of his financial changes if he were to move into a new apartment that would cost $50 or more per month.

// Innovative Categorization

We also initiated an innovative categorization by sorting all spendings into three pools: non-discretionary, necessary, and user's happiness of consumption.  

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// Activity diagram

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// Brainstorming & Sketch

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// Wireframe

 
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Prototype \

We printed rapid paper prototype for peers to review in class, and also developed an interactive prototype in InVision for final presentation. 


 

We used rapid paper prototype as our primary tool to conduct usability testing in the class. This was the fastest way to receive feedback with our intense schedule. We chose InVision as our final prototyping tool amongst all the tools in the market due to its powerful community and sync feature. 

 
 

UI design \


// Animation Demo

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Understanding the user’s needs is key to product design. Due to the constraints of time and limited interview samples, the design and strategy we conducted is still at the early stages of development. We believe it has potential to not only benefit college students, but also other users with similar financial background. 

Takeaway \ 

 

Other Design Work