Overview \



There is a niche for Fintech product specialized to serve college students. We aimed to design an app that can manage college student's assets in a novel way, providing an innovative financial plan to motivate the users to achieve their financial goals. 


Envisioning information at SAIC

5 weeks

Nini Lin, Nancy Hu

Stephen Farrell



Empathize \


After putting ourselves into our users’ shoes interviewed our classmates, we found out their financial situation are

Lack of financial management knowledge

Low income

No professional financial advisers

Simple financial structure

Occasional irrational consumption


Synthesize \



Name: Daniel

Role: SAIC senior Student

Age: 22



Date: October 31st, 2016

Financial Situation:

He is independent and no longer receive financial assistance from his family. He receives loan check from college for $4,000 each semester. he currently lives in a $700 apartment with two other roommates.



Ideate \



The project focuses on the development and design of two fundamental pieces, that are budgeting the present and forecasting the future


  1. Budgeting the Present

We initiated an innovative categorization by sorting all spendings into three pools:



user's happiness of consumption.  


2. Forecasting the Future

We used Excel as our analysis tool to disclose Daniel’s annual expends pattern based on the scenario and fake data. We generated a graph of his financial changes if he were to move into a new apartment that would cost $50 or more per month.


Prototype \


We used rapid paper prototype as our primary tool to conduct usability testing in the class. It allowed us to receive feedbacks immediately. We made a interactive prototype in InVision to demonstrate transition between each screen.


UI design \


Xpand is a FinTech app designed for college students to track, analyze, and manage their assets, while communicating and providing financial consultancy. 


Understanding the user’s needs is key to product design. Due to the constraints of time and limited interview samples, the design and strategy we conducted is still at the early stages of development. We believe it has potential to not only benefit college students, but also other users with similar financial background. 

Takeaway \ 


Other Design Work