Overview \

 
 

Problem

There is a niche for Fintech product specialized to serve college students. We aimed to design an app that can manage college student's assets in a novel way, providing an innovative financial plan to motivate the users to achieve their financial goals. 

 
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Class
Envisioning information at SAIC

Duration
5 weeks

Team
Nini Lin, Nancy Hu

Instructor
Stephen Farrell

 

Solution

Xpand is a FinTech app designed for college students to track, analyze, and manage their assets, while communicating and providing financial consultancy. 

 
 

Empathize \

 
 
 
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After putting ourselves into our users’ shoes and interviewed our classmates, we found out some of their common financial situation are

  • Lack of financial management knowledge

  • Low income

  • No professional financial advisers

  • Simple financial structure

  • Occasional irrational consumption

 

The Class provided a persona, scenarios and an annual expenses data.

 
 

PERSONA

Name: Daniel

Role: SAIC senior design Student

Age: 22


SCENARIOS

Date: October 31st, 2016

Financial Situation:

He is independent and no longer receive financial assistance from his family. He receives loan check from college for $4,000 each semester. he currently lives in a $700 apartment with two other roommates.

Needs:

 
 
 

Ideate \

 
 

Goal

The project focuses on the development and design of two fundamental pieces, that are budgeting the present and forecasting the future. The goal is to foster the better customer financial habits.

 
 

 
  1. Budgeting the Present

We initiated an innovative categorization by sorting all spendings into three pools:

  • Non-discretionary

  • Discretionary

  • Happy

 

2. Forecasting the Future

We used Excel to disclose Daniel’s annual expends pattern based on the scenario and fake data. We generated a graph of his financial changes if he were to move into a new apartment that would cost $50 or more per month.

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Prototype \

 
 
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Activity Diagram / Wireframe

 
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User Testing

We first used rapid paper prototype as our primary tool to conduct usability testing in the class. It allowed us to receive feedbacks immediately. Then we made an interactive prototype in InVision to demonstrate transition between each screen for final demonstration.

 
 
 

Final Solution \

 

I’m currently revamping the project, but feel free to check the old version while waiting for my new design.

 
 
 
 
 

Understanding the user’s needs is key to product design. Due to the constraints of time and limited interview samples, the design and strategy we conducted is still at the early stages of development. We believe it has potential to not only benefit college students, but also other users with similar financial background. 

Takeaway \ 

 

Other Design Work